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Edwin the Duck: IoT Smart Toy

The world's first app-connected rubber ducky.

Client: Pi Lab
  • IoT
  • Consumer
  • Kids
Bring your little one comfort with his built-in night light and Sleepy Time app! Set the light intensity or adjust the timer from another room using your mobile device. Edwin can illuminate a dark room for parents, too.

Edwin is a waterproof, app-connected rubber ducky designed to engage children at bath time, relax them before naptime, and soothe them during sleepy time. He even plays music and interacts underwater. Color indicator lights and the app help parents determine water temperature instantly.

 

Edwin launched with retail partners such as Apple, Best Buy and Target. Edwin has since evolved into a power brand including a product just for babies — a project fine-tuned with Jessica Alba and our participation on Apple TV's Planet of the Apps, a fully animated world populated with friends, and a full-length album on iTunes.