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Moist Cosmetics

Look good doing things that are good for you.

Client: Moist
  • Cosmetics
  • Packaging
  • Branding
  • Makeup
  • Skincare
Everybody say "moist!".

Moist cosmetics engages the forever-young customer through elegant forms with a playful brand language. With ultra-hydrating natural formulations, your skin and hair glow and feel healthy.

Playful sophistication is key to Moist's brand strategy. The vibrant colors are memorable, yet balanced against the clean white packaging while the logo mark remains fun and approachable.

 

Exploring logo options that capture the youthful essence of the brand language.

Geometry is reminiscent of freshly whipped cream: soft, weightless and nourishing.
Cream eyeshadow or eyeliner. Fun colors, precise application, so many colors to choose from.
PMS color ways: fresh hues over stark white, inspired by nature and time-honored beauty.