Get in touch

info [at]
+1 (805)-455-7581
San Francisco, California

The Studio

Nonfiction is a San Francisco-based design studio specializing in industrial design, branding, strategy and packaging.

We engage consumers through the design of unique and sophisticated products with rich back stories. Our clients range from large corporations and mid-size companies to funded startups all over the world. We leverage our relationships with engineering and manufacturing partners to execute your ideas on time and on budget.

Who we are

Phnam Bagley

Phnam is a creative director who designs products in a very wide range of categories.
She started her career designing transportation and habitats for human space missions, then turned to consumer electronics and handcrafted luxury goods. She has designed and led teams at varied design consultancies including IDEO, Lunar, Matter, Enlisted and Lifestyledesign. Phnam is the CEO and Design Director at Eternal Luxe, a brand of luxury goods made in USA. She also teaches industrial design at California College of the Arts and mentors at Founder Institute.

Hometown: Paris, France
Education: Strate (France)
Designskolen Kolding (Denmark)
Sasakawa Intl Center for Space Architecture (Texas)
Amblard Leather Atelier (California)

Mardis Bagley

Mardis is a creative director specializing in consumer electronics, lifestyle, soft goods, and packaging.
Prior to his career in industrial design, Mardis worked in graphic design, managing branding and digital design teams. Mardis specializes in fast, technical execution and shepherds products through mass production, to ensure design intent. He has worked on consumer products for Nike, Dell, Intel, Logitech, Symantec, Facebook and smaller companies too numerous to count. As a founding partner in Felt Audio, Mardis designed, developed and managed the personal audio brand from concept to big-box retail distribution.

My patents here and here.

Hometown: Champaign, Illinois
Education: University of Houston
University of Illinois

Interested in working with us?

Send us an email to
info [at]